Client relationships are the foundation for marketing efforts in luxury sectors like the yacht industry; building relationships strengthens brand reputation, increases sales to return customers and attracts new potential customers...read more.
Diction and correct use of the language are fundamental when working to gain someone's trust, yet prestigious shipyards continue to publish translated versions of their websites and press materials that are laden with errors. How can this expensive mistake be avoided?...read more.
Coming soon: What Google AdWords Can Do for your Business
A leaner, smarter yachting industry is emerging as it begins to recover from the economic crisis; marketing strategies should be leaner and smarter as well. Here's a look at the trends we can expect to see in 2017 and beyond...read more.
Customers in the yachting industry aren't interested in the old marketing stories about tradition and quality; they are increasingly looking for ways to distinguish themselves and enjoy their good fortune...read more.
Getting likes from users in countries outside your target area? How the social media giant is profiting from click farm activity while it erodes the impact of your legitimate paid Facebook campaigns...read more.
Embrace the hashtag (#) as an effective tool for social media marketing, but don't go overboard. Here are some tips for using them to increase follower engagement and your social media audience in the yacht industry...read more.